01
Food / tactile
Food & novelty
Playful shapes with shelf appeal
Custom squishy development
Custom squishies,made to beremembered.
For toy brands, importers, and promotional buyers with an idea worth turning into something tactile.
See the possibilitiesA feel-first product canvas
Start with a shape. Build a small world around it.
Bring a sketch, a reference, or just the feeling you want the product to create. The first conversation can stay simple.
02
Fruit / collectible
Fruit forms
Colorful, familiar, collectible
03
Character / custom
Character play
Simple forms with personality
04
Clear / sensory
Clear sensory
Light, inclusions, and movement
Built around the idea
A product people notice before they know why.
The best squishies are more than a soft object. Shape, resistance, color, surface, and packaging work together to create a reaction.
- Recognizable from across the shelf
- Interesting the moment it reaches the hand
- Specific enough to belong to your brand
Different briefs. One tactile idea.
Designed to start the right buyer conversation.
For toy brands
Turn a character or collection idea into something tactile.
Useful for line extensions, seasonal concepts, and distinctive brand moments.For importers
Build a focused assortment without starting from a blank page.
Share your market, reference products, and retail direction. We will shape the next conversation.For promotions
Create a memorable object people actually want to squeeze.
A playful alternative for launches, campaigns, gifting, and experiential activations.Keep the first step light
You do not need a finished brief to begin.
Send the idea in the form you already have. We will help turn it into the next useful question.
- 01
Share the spark
A sketch, image, link, character, campaign, or retail direction.
- 02
Shape the concept
Clarify the feel, look, market, and product story worth testing.
- 03
Move to a real sample conversation
Once the direction feels right, continue with the details that matter.
What are you thinking of making?