Explore a product direction
Character squishies
Translate a mascot, original character, or simple personality cue into a compact tactile form.
Direction overview
Give the idea one clear reason to exist.
A strong character direction does not need a complicated pose. A clear silhouette, readable face, and one signature detail can carry the idea. Reference art can be polished or rough; the useful first step is identifying what must remain unmistakably yours.
Product + retail packaging
Develop the object and its shelf presentation together.
A folding carton, window box, display tray, or label can be discussed alongside the squishy direction so the product and presentation feel intentional.
These are collaboration directions to explore around your brief, not fixed specifications.
Useful starting contexts
Where this direction can begin.
- 01
Toy brand line extensions built from an existing character world
- 02
Original mascot concepts for retail, events, or brand moments
- 03
Small character families designed around shared visual rules
Bring one useful clue
Questions that move the first conversation forward.
Which feature makes the character recognizable at a glance?
What expression or posture best captures its personality?
Which details are essential, and which can be simplified for a compact form?
Is this a single hero character or the first member of a wider cast?
Keep the first message simple
Have a reference, sketch, or loose idea?
Share what you already have. The message draft will carry this product direction and its source code into the conversation.