Explore a product direction
Food & novelty squishies
Turn a familiar object, snack, or unexpected everyday reference into a tactile product people recognize quickly.
Direction overview
Give the idea one clear reason to exist.
This direction works best when the idea has one strong visual cue: a recognizable silhouette, a playful proportion, or a detail that makes the object feel specific. Bring a sketch, a menu reference, or a loose theme and use the first conversation to narrow the concept.
Sample behavior
See the squeeze, not just the silhouette.
This physical sample shows how a food-inspired form compresses and returns. Use the movement to discuss an original shape, color story, and surface direction.
Make the reference yours
What would you keep, change, or make distinct?
Product + retail packaging
Develop the object and its shelf presentation together.
A folding carton, window box, display tray, or label can be discussed alongside the squishy direction so the product and presentation feel intentional.
These are collaboration directions to explore around your brief, not fixed specifications.
Useful starting contexts
Where this direction can begin.
- 01
Toy and gift assortments built around playful everyday objects
- 02
Seasonal or themed collections that need an easy visual hook
- 03
Campaign pieces that turn a familiar item into a tactile keepsake
Bring one useful clue
Questions that move the first conversation forward.
Which silhouette should be recognizable before any small detail is added?
Should the expression feel cute, deadpan, exaggerated, or character-free?
What color cue connects the object to your collection or campaign?
Will the product stand alone or sit within a broader themed assortment?
Keep the first message simple
Have a reference, sketch, or loose idea?
Share what you already have. The message draft will carry this product direction and its source code into the conversation.